U.S. Election Day 2020
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Author : Bozhou Marine
Update time : 2020-11-04 10:14:44
U.S. Bipartisan Campaign Strategy Inventory
According to the election situation, the current US President Trump and his campaign team attacked Biden, the Democratic presidential candidate, by targeting the legitimacy of the election and dwarfing competitors. In contrast, Biden tried to learn from Hillary's failure four years ago, choosing to avoid competing with Trump, and instead attacked Trump's ineffective control of the new crown epidemic and his mistakes in handling racism.
(1) Trump's campaign strategy
First, take the issue of voting violations as the primary strategy against Biden. In response to his own polls temporarily lagging behind Biden, Trump and his team questioned Biden and his team about whether there was fraud in the voting process, and initiated legal proceedings on the legality of the "mailed vote", and Attack Biden in words. At the same time, Trump also used the president's influence to exert pressure on the state governments, requiring the states to actively clear the voter register, and tried to break through the monitoring of traditional polling agencies.
Second, fully mobilize the emotions of blue-collar white voters in the United States and consolidate their basic voters. Trump gives full play to his emotional tactics and uses his talents and abilities to incite emotions in every campaign speech to fully mobilize the elderly in the United States. Those who have not received a good university education have no fixed homes or even "addicts." "The emotions of the blue-collar white groups at the bottom of the society are used to consolidate their basic voters. This has also become one of Trump's main strategies to deal with the unfavorable election situation.
Third, portray oneself as an "American Superman" to attract voters. Faced with the unfavorable election situation, Trump adopted the "superman strategy" he has always pursued, which is to attract voters by shaping himself as a superman image deeply rooted in people's hearts and representing the American spirit. Faced with allegations of ineffective control of the new crown epidemic, Trump announced on October 2 that he was diagnosed with the new crown virus. He recovered and was discharged from the hospital in less than two weeks. He returned to the campaign scene and created a so-called "anti-epidemic superman" for himself. The heroic image, trying to show that the new crown virus is not terrible, to allay people's concerns about the spread of the epidemic. At the same time, he has also increased support for vaccine research and development and people's rehabilitation treatment in order to gain more support from voters.
Fourth, to highlight "America First" by creating a clash of civilizations, with the intention of gaining votes from black people. The Trump team continued the strategy used in the 2016 presidential campaign with Hillary Clinton, and portrayed Trump as a defender of Western civilization. During the campaign, Trump used discourse strategies that were previously unrecognized and accepted by people, such as exaggerating "fear, racism, stigma, and racialization" and using the so-called "threats" of other civilizations in the world to create among the American people. The atmosphere of "civilization fear" distracted the American people from domestic racial conflicts, and vigorously promoted that he would defend the rights that God has given to the American people and ensure the priority of the United States, trying to make up for its mistakes in dealing with racial issues in order to attract The votes of the black American people.
(2) Biden's campaign strategy
First, make "focus" the primary strategy in the election campaign. This year's election is undoubtedly a "shame" battle for Biden and the Democratic Party. Some studies believe that this is a four-year counterattack by Biden and his team. Hillary Clinton, who lost in the last election, reminded Biden: "You must stay focused when you meet an opponent you have dealt with before, who is different from anyone." Now the election has entered the final countdown stage, bye The Deng team and even the entire Democratic Party are always vigilant. For Biden, staying focused is the primary strategy in the campaign.
Second, counter-attack Trump's doubts about the reliability of mailed votes. Trump's doubts about the legitimacy of mailed votes may trigger voters' doubts about the fairness of the US election. The Biden team is highly vigilant about Trump’s messages on various platforms discussing the legitimacy of mailed ballots, and pointed out to voters that Trump made a fuss about the legitimacy of mailed ballots in order to postpone the election, in order to get it after the new crown epidemic improves. More voter support.
Third, establish an election protection plan. In addition to responding to Trump's attacks on the legitimacy of "mailed ballots," the Biden team has to face the doubts of the American public on such issues. More importantly, this kind of questioning may cause people to doubt all the collectiive decision-making systems and results from state legislatures, courts, and even Congress. To this end, Biden’s team has taken “no compromise” responses to issues such as postponement of elections or illegal elections, and at the same time actively established an “election protection plan”, that is, establishing legal assistance teams composed of lawyers and volunteers across the United States to eliminate Voters have doubts about the legality of "mailed ballots" during the election process.
Fourth, adopt a prudent and steady "silent strategy." In response to Trump's powerful and deliberate incitement ability, the Biden team formulated a silent strategy against Trump's frequently used remarks and behavior "attacks" in order to show Biden's cautious and steady behavior. During his campaigns in various states, Biden tried his best not to confront Trump head-on, to avoid getting into heated debates, and no longer pay attention to Trump’s inflammatory and irritating articles on platforms such as Twitter. Focus on alleviating voters' concerns about the election and enhancing their willingness to participate in voting, and then guide voters to focus on the field of epidemic prevention and control.
Fifth, adopt a "do not hurt" strategy. In response to Trump's campaign strategy of "creating civilized fear" for the people and "stigmatizing competitors". The Biden team adopted a "do no harm" campaign strategy, that is, it does not use its opponent Trump as the main point of attack and attack, but makes a fuss about hot issues such as the current disastrous pandemic of the new crown epidemic in the United States and protests surrounding racial justice. , By unleashing so-called sympathy to the public, and pointing out the political purpose of Trump's above-mentioned methods, in order to seek more public support in the process.
Some Thoughts on the US Presidential Election
First, the instrumental operation of the US presidential election is challenging the foundation of the US constitutional system. Less than half a month before the general election, Trump and his team as the current president have repeatedly questioned the legitimacy of the election process. The act of denying the election during the election has largely eliminated the legitimacy basis of the presidential election. In addition, if the two major parties in the United States put the destiny of the parties above the national interests and do nothing to gain the presidency, this will not only be detrimental to the long-term interests of the United States, but will directly challenge the legal foundation of the United States and erode the country. The authority and constitutional system of the US Constitution.
Second, "Internet discourse" helps the US presidential election is accelerating the tearing apart of the divided American society. Since Trump came to power, he has been countering media and public opinion that oppose him through online platforms and social media, using them as his main voice. This method has also been widely used during the general election. Some studies believe that “good use of social media will bring a lucrative marketing'pleasure' and shocking political returns to Trump.” However, this method It has aggravated social contradictions such as polarization, hatred, and social tearing in American society, boosted the emergence of social risks such as avoiding political responsibility in the post-truth era, and further led to the degeneration of American democratic speech and personal will to override the party, even The situation of national will. Especially as the two most influential political parties in American politics, if they always use social media to promote their so-called political will in a way that intensifies social conflicts for a long time, this kind of "excessive competition" is not only not conducive to the long-term development of the United States. The tearing apart of American politics and social ecology is also destructive.
Third, the interactive content of the two parties in the presidential election is showing that the United States has entered a state of strategic weakness. American dynamic strategy theorist Graeme Donald Snooks believes that since 2000, the dynamic strategy of the United States in promoting economic progress and prosperity has been exhausted, and it has begun to enter a cycle of strategic exhaustion. If it is to prosper again, it needs to develop new Dynamic strategy, and a president who can bring strategic leadership will help the development of new dynamic strategies. This judgment is considered by the strategic research field to be the real reason for Trump's election as president four years ago, but Trump's tenure performance proves that Trump cannot achieve the established goal of overcoming the strategic crisis. The result of the Biden poll higher than Trump seems to be becoming a proof of this view. Even so, the uncertain prospects also show that political and social circles are equally less confident in whether Biden can bring new strategic leadership.
In any case, what is certain is that the time-consuming, laborious, and costly presidential election every four years has not only triggered mutual intrusions among political interest groups and exacerbated the rift in American society, but also the "American people" whom politicians have been talking about. The most essential needs" are actually ignored.
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